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Marketing relacional, un estudio sobre customer engagement, customer experience y customer success
(Universidad del Azuay, 2021)
The role of customer interactions towards customer satisfaction in theme parks experience
(Universidad del Zulia, 2019)
Customer Experience Management as a key factor for customer satisfaction & business growth
(2020-10-08)
Por su novedad, son muy pocos los estudios que mencionan al CEM como factor potencial para una mejor satisfacción del cliente y especialmente para el crecimiento del negocio.
El objetivo de esta tesis es ofrecer una ...
Students’ perception on customer experience: a comparative study
(Springer, 2020)
The role of customer experience in the omnichannel strategy during the purchasing proces
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020-09-01)
Nowadays, a hyper-connected consumer is not satisfied with using only one channel of everything the brand offers, but rather looks for the diversity of options to make their purchase. This research seeks to analyze how the ...
Customer Integration in Service Innovation: An Exploratory Study
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2014)
The relationship between brand logos and customer relationship in Chile
(2018)
With the development of science and technology, the connection between consumers and the products has become more and more close. Various of channels relate to the consumers, marketing strategies are vital to the company ...